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Non-Profit Case Study
nonprofit

Business Challenges

A non-profit organization developed a website to showcase all of the reasons why they were a worthy cause. To increase their revenue they wanted to sell engraved bricks for a local park walk. Taking orders by phone and fax was cumbersome, error prone and was not conducive when the time came for donors to place orders. They sought a more time-efficient and effective method for submitting orders.

The Whitlock Solution

    • Whitlock built a retail store website to sell bricks that were installed at the park.

    • Keepsake bricks that were sent out as gifts and a variety of membership packages were also offered.

    • A link was placed on the non-profit’s main site to the retail store. Once at the retail store, the donor can view the selections, fill out a template, view a PDF showing exactly how their brick will look and then simply approve and place the order.

    • A list of possible brick messages were listed for convenience.

  • All transactions are paid for online by credit card.
After the sale Whitlock’s data processing department sends out a letter of thanks to the donor or if it is a gift an announcement letter signed by the president. The envelope also includes a color facsimile of the brick printed to replicate how the brick will be engraved.
After the brick is installed a second letter is sent out to the donor with a brick map so that they can locate their brick when visiting the park.

 

Result/Impact
Orders soared. The electronic retail store gives the brick program presence on the web and makes the offer far more appealing. The follow up letters with the thank you and the facsimile brick encourage others to buy and the brick map letter is just one more reminder that this is a good cause.

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