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Mailing & Fufillment

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Promotional Products
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Retail Case Study #1
retail


Business Challenge

A furniture retailer had an ever-changing mailing list and needed a way to target specific clients along with its regular monthly mailings.


The Whitlock Solution

Whitlock’s Data Processing department specializes in mailing list and data management at many different levels. With over 25 years of experience and use of the latest postal software we were able to obtain the best postal rates and provide the following program to this client:
    • We maintained the monthly mailing list for this client with regular updates and customized sorting by preferences, age and location.
    • Utilized offset printing for the high volume, monthly product introduction mailings.
    • Compiled responses from initial monthly mailings. From these responses we customized a 2nd monthly mailing, embedding the recipient’s name and color preference throughout the piece.
  • Printed the low volume, targeted pieces on Whitlock’s variable data printers at an affordable cost.

Result/Impact

The mailing list is always maintained resulting in no wasted mail pieces. Since the targeted mailings are directed only to those clients that are interested in them they are affordable. Finally, this approach results in higher sales at a reduced cost.

Contact Whitlock today!


Retail Case Study #2
retail


Business Challenge

A retailer with 4,400 locations in 16 states was slated to run a promotional item campaign for five weeks from Thanksgiving through Christmas. The goal of the campaign was to generate a spike in sales volume during the five week period and establish a buying habit for a new crop of customers for the long-term.

The challenges were many:
    • A promotional item had to be selected that would stay fresh for five weeks and entice customers to come back again and again.
    • The product had to be packaged in such a way that it became an instant point of sale display and could be easily shipped.
  • Since this was a five week program for 4,400 locations, shipping was a major consideration.

The Whitlock Solution

    • Whitlock’s design team developed a series of holiday ornaments.
    • A different ornament was offered each week with a minimum purchase at a very reasonable price.
    • The entire five week promotion was packaged in one master carton. Inside of the master carton were five point of sale displays (one for each week), as well as additional materials to be displayed throughout the store.
    • Whitlock's IT team developed a program that determined how many master cartons each location would receive.
    • Most locations received between two and five masters and to maintain uniformity, all packages were shipped within two days.
  • Whitlock also maintained a supply of master cartons in its warehouse throughout the promotion and shipped same day to stores that were low on inventory.

Result/Impact

The campaign was an overwhelming success that ran for five years. Store sales had a clear spike in volume during the promotion.

Since the entire five week program was shipped in one master carton, it eliminated confusion and dramatically reduced shipping costs.

Contact Whitlock today!


Retail Case Study #3
retail

Business Challenge

A software manufacturer has 40 dealers throughout the United States. Every quarter they mail 250,000 direct mail pieces. Every dealership has its own mailing list and the printed materials are printed separately for each location. All 250,000 pieces were mailed at the same time. Unfortunately, the dealers weren't able to provide the necessary support to handel the positive reaction to their mailing and, in turn, lost business over the next 10 weeks as a result.

The Whitlock Solution

Whitlock’s data team merged all 40 lists.
  • We divided the list into 12 lots and mailed one lot per week for 12 weeks.
 
  • This gave the sales teams at the dealerships an opportunity to talk with all phone inquiries and visit all serious prospects.
 
Rather than print a customized piece for each of the 40 dealers Whitlock designed a generic mailer and utilized smart technology (variable data printing) to customize it for each dealer.

Result/Impact

    • Waste Reduction. Product waste was eliminated utilizing a generic mailer and variable data printing.
    • Cost savings. The cost save was 40%
  • Sales increase. Mailing over a 12 week period rather than a single drop resulted in a 300% improvement in sales directly attributed to the mailer.

Contact Whitlock today!

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